Privacy Policy

Last updated: April 26, 2026

ShopReply ("we", "us", or "our") operates the shopreply.org website and related SMS communication services. This Privacy Policy explains how we collect, use, and protect information when you interact with our services.

1. Information We Collect

We may collect the following types of information:

• Contact information: Name, phone number, and email address provided through our forms or SMS interactions.
• Vehicle and service information: Details you share about your vehicle or requested services during automated SMS conversations.
• Usage data: Pages visited, time on site, browser type, and device information collected through standard analytics.
• Communication records: SMS message logs between you and our automated system for service delivery purposes.

2. How We Use Your Information

We use collected information to:

• Respond to missed calls and after-hours inquiries via SMS on behalf of our business clients.
• Capture and forward lead information to the appropriate auto shop.
• Improve our services and user experience.
• Communicate service-related updates when necessary.

3. SMS/Text Messaging Policy

ShopReply provides automated SMS responses on behalf of auto shop businesses. Important details:

• We only send messages in response to inbound calls, missed calls, and customer-initiated service requests. We do not send unsolicited marketing texts or cold SMS blasts.
• Message frequency varies based on your interaction.
• Message and data rates may apply depending on your carrier plan.
• You can opt out at any time by replying STOP to any message.
• For help, reply HELP to any message or contact us at the information below.

4. Information Sharing

We do not sell your personal information. We may share information with:

• Our business clients: The auto shop you contacted, so they can follow up on your inquiry.
• Service providers: Third-party tools that help us deliver SMS services (e.g., messaging platforms), bound by confidentiality obligations.
• Legal requirements: When required by law, regulation, or legal process.

5. Data Retention

We retain communication records and contact information for as long as necessary to provide our services and fulfill legal obligations. You may request deletion of your data at any time by contacting us.

6. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of electronic transmission or storage is 100% secure.

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction or deletion of your data.
• Opt out of SMS communications at any time by replying STOP.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

9. Contact Us

If you have questions about this Privacy Policy, please contact us at:

ShopReply
Boston, MA
Email: [email protected]